These flyers were designed to complement each other. Both describe the benefits of national membership in AALAS, but they were intended for different audiences. The top flyer was intended for prospective members unfamiliar with AALAS, and the bottom flyer focused on clarifying the differences between branch membership and national membership in the organization. As the pieces were often displayed within the same exhibit at conferences, I gave each handout a distinct look so booth staff could quickly and easily locate the appropriate flyer.